Kylie Jenner has been reportedly near billionaire status for years, but the makeup mogul may be facing a financial crisis fans didn’t see coming, which would explain why she’s been launching as well as promoting new products left and right.
“Kylie has expensive tastes,” a source explained to In Touch. “She wants the best of everything — and usually gets it.” However, they warned, “She doesn’t have as much money as everything thinks.”
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“Whether she can come up with money to do that,” they went on. “It remains to be seen. She may have to find new ways to generate cash.”
Earlier this month, Kylie launched her new brand of vodka seltzers, Sprinter, following in the footsteps of her older sister Kendall Jenner, who has a tequila brand. This is Kylie’s first foray into the food industry, representing quite the jump from the fashion and beauty endeavours she’s previously done.
But the reality star proved she’s just as committed to Kylie Cosmetics as ever, as the brand recently launched its first perfume, Cosmic. The brand is reportedly worth $1.2 billion, though Kylie sold a controlling stake in her company to Coty Inc. for $600 million in 2019.
What’s more, Kylie is also expanding her new clothing line, Khy, with the announcement that drop give is coming and it’s going to be a denim line. Kylie promoted the new collection with a topless photoshoot, while wearing two pairs of oversized jeans. Khy only launched last October, but has already had four collections drop before this, with the first one selling out almost immediately.
Needless to say, Kylie has a lot of new projects on the go currently, which should continue to expand her net worth. And that probably explains why she’s launched so many projects successively, because she needs to grow her empire amid reports she may not be able to sustain her lifestyle.
Kylie recently lowered the asking price on the California mansion she bought with Travis Scott, likely in hopes of finding a buyer quickly after the home has been on the market for over a year, so she’ll likely have a few million coming in when the property eventually sells. It’s perfect timing, considering construction on her mega mansion is reportedly near completion.
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